Performers from throughout the New York area converged on The Shops of Atlas Park on Sunday, August 5, 2007, for the World’s Fair. Dave Kerpen organized the World’s Fair as a way to showcase the different cultures of Queens “the most diverse county in the world,” stated Kerpen. Kerpen operates the marketing company K Buzz and said the World’s Fair also acts as a way to promote The Shops of Atlas Park.  “I’m so proud as a Queens resident to bring together all the amazing cultures that Queens has to offer,” Kerpen said.